Execution Path
Building the product around one real operating loop
This foundation focuses on the first valuable slice: onboarding a brand, generating a strategy, preparing content, and moving it into approval and scheduling.
First Delivery Slice
1Create workspaceFoundation ready
2Complete brand onboardingFoundation ready
3Generate strategyFoundation ready
4Approve planFoundation ready
5Edit contentFoundation ready
6Schedule publishingFoundation ready
What Exists Now
API scaffold
Health check, onboarding endpoint, strategy seed endpoint, dashboard snapshot.
UI shell
Dashboard, onboarding, strategy, calendar, content, and approvals pages.
Worker stub
Background job entrypoint for strategy, content, publishing, and analytics tasks.